Top 12 2022 B2B Marketing Trends to Watch
Heinz Marketing
JANUARY 13, 2022
Get out of the spin cycle of more. You can eliminate the lead object in CRM if you want. Whether you call these people Leads or Contacts is beside the point. This means tactically normalizing things like “matt” into “Matt” in real-time via technology before it is delivered. It’s a balance, not a transition.
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