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Sales Pipeline Radio, Episode 315: Q & A with Eric Stockton @profitanalyst

Heinz Marketing

This week’s show is entitled, “ Future-Proof Demand Strategies That Work “ and my guest is Eric Stockton , VP of Demand Generation at Constant Contact. You can catch every episode of Sales Pipeline Radio, past present future at salespipelineradio.com. Also a proud Florida Gator, Eric Stockton. Eric : Oh yeah.

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What Is Lead Qualification and How Does It Work?

Salesforce

Sales qualified leads (SQLs) Depending on how your company uses this term, either an SQL has been qualified, typically by marketing, and passed along to sales for follow-up or a sales rep has qualified the lead themselves and found them to be a good match for the company. Start vetting your prospects only after establishing a rapport.