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Lead Fuze
JANUARY 1, 2022
The enterprise OEM software market is a large and lucrative segment of the software industry. This article is intended for those who want to learn more about how companies can negotiate with their technology providers. One OEM contract can give thousands or tens of thousands access to licensors software. Exclusivity.
Sales Hacker
JANUARY 13, 2021
OEM licenses are significantly larger deal sizes than direct to end-user contracts because the licensee is usually pushing out the software to their entire customer base or a large portion of their customer base. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software. Exclusivity.
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