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Marketing and Growth Lessons for Uncertain Times

ConversionXL

By contrast, Staples closed down some underperforming facilities but increased its workforce by 10% during the recession, mainly to support the high-end product categories and services it introduced. Repair services can market to the pained-but-patient group, who will try to prolong the life of a refrigerator rather than buy a new one.”

Growth 121
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Funding in the Time of Coronavirus with Mark Suster (Video + Transcript)

SaaStr

So people were paying people to take their futures contracts. That means specifically they’re going to cancel contracts. The reason for that is most people have annual contracts and they haven’t come up for renewal yet. But the thing that I would really focus on is price reduction and harder term negotiations.

Finance 76