Purchase Decisions: 9 Things to Know About Influencing Customers
ConversionXL
APRIL 17, 2019
But what about when the product matches the customer’s needs and they trust the seller? Some 88% say they trust online reviews as much as personal recommendations, and 39% read reviews on a regular basis. Takeaway: Don’t trust people when they explain why they bought something. And that was a few years ago.)
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