Remove CRM Remove Growth Remove SPIN cycle
article thumbnail

Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

User-Led Growth . What is their perspective on growth, risk, competition, etc.? Get out of the spin cycle of more. User-Led Growth (a variation on product-led growth or PLG). You can eliminate the lead object in CRM if you want. Account-Based Retention . Sustainable Marketing . Data Intelligence .

B2B 137