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Why CRM and Marketing Automation Need Each Other

Hubspot

When I was younger and I listened to Hannah Montana sing " The Best of Both Worlds ," I didn't fully understand what she meant. Having the best of both worlds is the feeling you have when your company's marketing automation software and CRM work in tandem. CRM and Marketing Automation. Now, as a marketer, I get it.

CRM 94
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What Is Lead Qualification and How Does It Work?

Salesforce

The importance of lead qualification Common types of qualified leads A step-by-step guide for qualification Three lead qualifying frameworks Lead qualification checklist Drive pipe faster with a single source of truth Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast.