SaaStr

MAY 14, 2023

You started your career at Proctor and Gamble, which was probably a little less fun and energetic than SaaStr. Algolia went from zero to seven figures in revenue in 12 months, and the launch of their search as a service product, and grew pricing from $19 a month to $100,000, which sounds amazing. Nicolas Dessaigne : Right.

Price 94

Price Start-ups Up-sell X-functional 94

ConversionXL

JULY 11, 2016

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Stop selling the way you want to sell, sell the way people want to buy. Product Page (Option to buy, product information, cross-selling). Display pricing plans in the right manner. Doesn’t work).

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79

ConversionXL

APRIL 3, 2018

Two scariest words for SaaS customer – “pricing change’ – avoid shocking customers. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. So they optimized referral process. What engages and when does that sell?

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

SaaStr

JULY 8, 2020

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. But I do think … we’re investors in a company called Homebase that basically sells SaaS for small-medium size businesses to do hourly work management. Aileen Lee: Is the price going to be double? Aileen Lee: Yeah.

Pitch 63

Pitch Start-ups Up-sell Technology 63