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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

The traditional approach, on the other hand, involves negotiations and relationship building with publishers. Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). Media Buying Tips.

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Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. But I do think … we’re investors in a company called Homebase that basically sells SaaS for small-medium size businesses to do hourly work management. Well, do the math in your head. Jason Lemkin: Yeah.

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