Remove Cross-sell Remove Objectives and Key Results Remove Pipeline Remove SPIN cycle
article thumbnail

Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

We need to help key organizational groups adopt and navigate that change successfully. Moving from a volume-based approach to a pipeline-based approach is going to change people’s jobs. And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams.

B2B 134