Top 12 2022 B2B Marketing Trends to Watch
Heinz Marketing
JANUARY 13, 2022
We need to help key organizational groups adopt and navigate that change successfully. Moving from a volume-based approach to a pipeline-based approach is going to change people’s jobs. In its purest form, an account-based motion means: A focus on key/qualified accounts. Do Key Buying/Renewal Committee Members Change?
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