Remove GTM Remove Objectives and Key Results Remove Pipeline Remove SPIN cycle
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Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

We need to help key organizational groups adopt and navigate that change successfully. Moving from a volume-based approach to a pipeline-based approach is going to change people’s jobs. Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams.

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