article thumbnail

Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Support on pipeline movement. According to Crossbeam, partners contribute to 58% of the revenue generated by Highspot ’s top sales reps, and their deal size was 60% higher when working with partners.

GTM 95
article thumbnail

Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

Will you still need sales support for some enterprise accounts? Despite the benefits, getting unpaid users to become paid users—”crossing the penny gap”—is hard. The penny gap is the transition point from unpaid to paid customer, and both freemium and free-trial options must convince users to cross it. Cross-sells.

Customers 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A guide to sales workflow process to increase your profit

PandaDoc

How can a business benefit from a good sales process flowchart? A sales process flowchart is an easy way to add structure to your workflow. This visual aid gives every member of your sales team a big-picture view of the entire selling process. You can still always opt for simplicity, though.

Process 52
article thumbnail

7 Steps to Building a Successful Channel Partner Program

ConversionXL

With the buyer’s journey becoming digital, partners are increasingly offering a mix of services that cross cloud platforms and apps. Chris Neumann, CROmetrics: Chris Neumann: “You need to make sure the partners are able to use the product for free so they know what they have to sell. Sales Training. Social factors.

article thumbnail

7 Steps to Building a Successful Channel Partner Program

ConversionXL

With the buyer’s journey becoming digital, partners are increasingly offering a mix of services that cross cloud platforms and apps. Chris Neumann, CROmetrics: Chris Neumann: “You need to make sure the partners are able to use the product for free so they know what they have to sell. Sales Training. Social factors.