Search Engine Land

JULY 31, 2024

This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events. You can see impressions, clicks, click-through rate (CTR) and average keyword rankings. Business email address Sign me up!

CTR 124

CTR Click Through Rate Campaign Event Production 124

ConversionXL

MAY 22, 2014

What follows is the first in a series of articles that will include some of the most common areas where optimization strategies can be applied to achieve better results for your company. Upon inspecting the source code, visitors would find the following. Australian Air Force Banner.

CTR 116

CTR Technique Click Through Rate Follow-up 116

ConversionXL

SEPTEMBER 24, 2020

The Australian Air Force ran a banner ad on an Australian IT news website with a clever incentive to click: Upon inspecting the source code, visitors would find the following: Even with a limited budget, this ad won an advertising award, massively increased job inquires for the Australian Air Force, and reduced the average cost per enlistment.

CTR 111

CTR Technique Profit margin Follow-up 111