Search Engine Land

MARCH 21, 2023

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. How well does the landing page follow through on the ad’s promise?

CTR 90

CTR Campaign Represent Click Through Rate 90

ConversionXL

MAY 29, 2014

When scanning, their eyes would spend a cumulative time on the following areas: The Logo – 6.5 Cornerstone Pub & Grill, a restaurant in Vermont had launched a single page, responsive website, so people searching for pub information over Google could see the menu, call the restaurant, and so on. CTR to key pages.

UX 113

UX User Experience Conversion A/B testing 113

ConversionXL

MAY 29, 2014

When scanning, their eyes would spend a cumulative time on the following areas: The Logo – 6.5 Cornerstone Pub & Grill, a restaurant in Vermont had launched a single page, responsive website, so people searching for pub information over Google could see the menu, call the restaurant, and so on. CTR to key pages.

UX 62

UX User Experience Conversion A/B testing 62