How brand marketing helps improve E-A-T signals: An introduction
Search Engine Land
NOVEMBER 8, 2022
For example, one of the checkpoints is to look at the business’s key people to see: How they are referenced and promoted on the site. Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency. It can contextualize the object in a way that a query string might not.
96 
Let's personalize your content