article thumbnail

10 non-marketing books every SEO should read

Search Engine Land

Chris Voss masterfully draws from his extensive FBI career, illustrating how to leverage behavioral psychology to navigate negotiations in a manner that is both non-confrontational and effective, often leading to outcomes that meet or closely align with our objectives. This book shows us why that isn’t always what we think it might be.

article thumbnail

The enterprise guide to elevating findability and ROI

Search Engine Land

Within this segment, our focus centers on these key areas: Demographic trends. Company internal factors While analyzing the economic landscape is crucial, don’t overlook internal factors like organization, innovation, logistics and other intrinsic dimensions in shaping a successful findability strategy. Consumption trends.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

9 interesting Google patents from 2023 and what they mean for SEO

Search Engine Land

Search result filters from resource content Identifier : US11797626B2 Countries : U.S., Concept overview Data processing : The system begins by analyzing a user’s search query to pinpoint relevant resources such as web pages or documents. User interaction : These query filters are then presented alongside their search results.

article thumbnail

How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

For example, one of the checkpoints is to look at the business’s key people to see: How they are referenced and promoted on the site. Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency. It can contextualize the object in a way that a query string might not.

article thumbnail

The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

At first, click through rate was key. App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers. According to our study cited by eMarketer , only 30% of Android apps and 25% of iOS users opened the app a day after installing it. Table sorted by Average Revenue Per User (ARPU).

article thumbnail

Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

In any case, you need to see past the shiny objects in web design pitches and know how PWA technology will (or won’t) help you achieve your marketing goals. PWA enriches user experiences and engagement through features like push notifications, while AMP can be integrated on static pages like the homepage and blog posts.

UX 103