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The enterprise guide to elevating findability and ROI

Search Engine Land

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. Within this segment, our focus centers on these key areas: Demographic trends. Within this segment, our focus is directed toward these key aspects: Competitors. Consumption trends.

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9 interesting Google patents from 2023 and what they mean for SEO

Search Engine Land

Search result filters from resource content Identifier : US11797626B2 Countries : U.S., Concept overview Data processing : The system begins by analyzing a user’s search query to pinpoint relevant resources such as web pages or documents. User interaction : These query filters are then presented alongside their search results.

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How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

Note: This is a deep dive into the first part of my SMX Next presentation, which takes place next week on Nov. For example, one of the checkpoints is to look at the business’s key people to see: How they are referenced and promoted on the site. Register here for free. Why SEOs should care about brand marketing.

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The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

At first, click through rate was key. App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers. According to our study cited by eMarketer , only 30% of Android apps and 25% of iOS users opened the app a day after installing it. Table sorted by Average Revenue Per User (ARPU).