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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. Your job as a marketer is to get inside it.

B2B 94
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SEO KPIs to track and measure SEO success

Search Engine Land

SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. A KPI is a key performance indicator. This is a quantifiable measurement of performance in relation to a specific objective. What are KPIs? Your SEO KPIs then track performance toward that goal.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

These factors we use to target our keywords can be broken down into three main categories: timing, relevance to your audience, and relevance to your business. This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t. But first thing’s first….

Territory 111
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Marketing analytics: What it is and why marketers should care

Martech

Key points covered include: What is marketing analytics? Key goals of marketing analytics. Marketing data includes (but is not limited to) the following: Website analytics : Website visits, traffic patterns, referral sources, bounce rate, etc. Key goals of marketing analytics. Types of marketing analytics models.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. This is where transactional emails are a key customer experience tool. For example, Coinbase offers customers and their friends $10 worth of Bitcoin for every referral: . Image source. Image source.

Customers 136