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A Complete Guide to YouTube Analytics

ConversionXL

Done right, YouTube ads are a profitable endeavor. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. By elevate, we mean high AVD and CTR can get you into YouTube’s recommendation engine.

CTR 134
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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

More and more marketers are turning to LinkedIn to promote their products, services, and content. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Look at the CTR of each ad.

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The Ultimate Guide to PPC

Hubspot

It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. In other words, PPC is your shortcut to getting to the top within your niche. Here a non-exhaustive list of some of the top PPC platforms. RevContent focuses specifically on promoting content through PPC.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

You don't need to have specific names in mind, though; LinkedIn allows you to also target companies based on the industry (like Legal, Non-Profit, or Finance) and company size. Follower ads promote your LinkedIn Company Page and use LinkedIn profile data to personalize each ad. Demographics. Call-to-Action (CTA).

Campaign 101