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What Is Business Development?

The 5% Institute

Business development professionals work closely with the sales team to develop effective strategies that address customer needs, address pain points, and create compelling value propositions. Customer Relationship Management (CRM) Maintaining strong relationships with customers is crucial for long-term success.

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What Is Sales? The Career of Champions

Salesforce

Above all, relationships are important to account-based sales. One example of account-based sales is pharmaceutical sales. As an illustration, pharmaceutical reps focus on a specific high-value practice. By doing so, he said, customers will realize on their own that a company’s product or service is the right one for them.