Cialdini’s 7th Persuasion Principle: Using Unity in Online Marketing
ConversionXL
SEPTEMBER 7, 2016
We trust authority figures and they are inherently more persuasive because of this (authority can be based on many factors – wealth, uniforms, status, etc.). He played the saxophone, joked about marijuana, appeared on MTV, had an all-Southern ticket (Gore was from Tennessee), and reveled in his image as Bubba. Social Proof.
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