do-you-still-like-your-surcharge-pricing-strategy 
The Sales Hunter
JANUARY 20, 2015
A few years ago, it was popular for companies to tack on energy surcharges as a way of increasing the price without (in their eyes) actually increasing their price. For years I’ve talked about how this is a dead-end strategy that will always backfire. Blog pricing price price list surcharges'
Hubspot
DECEMBER 3, 2015
Either way, a new report from Mindshare North America shows that this generation will do just about anything to buy goods at the lowest possible cost. 39% of millennials clear their online search history to get better prices from online sellers. In all, free shipping has essentially become a marketing tactic to help you close sales.
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