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The legacy approach to sales and marketing strategy continues to harm sales organizations and salespeople. These sales and marketing strategies worked well for a long time, but they eventually lost their effectiveness. Some of us selling during this period noticed buyers were no longer interested in the legacy conversation.
In venture today, most growth stage investing has simply ceased. Many growth funds are doing 1/10th or less of the investing they did 12 months ago. And that’s where all the big $$ in VC are. The math just doesn’t work right now. But …. — Jason Be Kind Lemkin ? (@jasonlk) December 2, 2022. G2 put on its big annual digital event, G2 Reach , this week and we were lucky enough to host what ended up being a simply amazing session on the real state of venture capital right now.
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