SaaStr Podcast #388 with Okta CMO Ryan Carlson
SaaStr
OCTOBER 22, 2020
I studied electrical engineering. Now, you can’t wait too long, but if you launch before then, then you’ve wasted the opportunity to build a lot of pipeline, to build a lot of awareness. Ryan Carlson: And I was doing that to tell everybody in all parts of marketing, that pipeline matters.
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