Differentiation Strategy (and the Sea of Sameness)
ConversionXL
JUNE 2, 2020
We have feature X that they don’t.”. Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. Your competitor has feature X, you need feature X. Differentiating with price is not sustainable. Cutting prices is insanity if the competition can go as low as you can.
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