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Walmart launches Roblox metaverse experiences

Martech

SEPTEMBER 26, 2022

A recent study suggested that consumers are attracted to metaverse experiences addressing key interests like music and travel, and they’re less interested in products when they go virtual. Electric Island DJ experience at Walmart Land on Roblox. Electric Island DJ experience at Walmart Land on Roblox. Image: Walmart.

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Why Value-Added Customer Experience Is the Future for Energy and Utilities Companies

Salesforce

AUGUST 30, 2021

Embedding in-depth research when developing new products or capabilities helps utilities to better understand customers’ preferences and choices. Without this feedback, utilities risk putting time and effort into products and services that may not hold value for their customers. Qualitative research can solve for this.

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