Walmart launches Roblox metaverse experiences
Martech
SEPTEMBER 26, 2022
“It’s about meeting customers where they are online,” said Justin Breton, brand experiences and strategic partnerships director for Walmart, in an interview with MarTech. “We Electric Island DJ experience at Walmart Land on Roblox. Our conversations with Roblox were insightful and we aligned a perfect storm of discovery.”.
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