The 4 Phases For Developing A Customer Retention Strategy
ConversionXL
JUNE 5, 2014
Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. image source.
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