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Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). Even so, UX goes far above the technical side of your company’s website and digital products. Great UX can transform your content beyond bland facts and thinly-veiled pitches. Luxury brands understand this well.

UX 76
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4 Reasons Why Your Gaming Website Isn’t Generating any Revenue

Sales Pop!

A gaming website is a great online business to run, as people will always be on the lookout for interactive entertainment. If you have set up a gaming website, but are struggling to generate a positive ROI from it, you are making one or a handful of the below mistakes that could be the culprit. You need to get several things right.

Gaming 52
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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

Back in the 1980s, we had to sell each customer a CD or hard drive containing the software. Users demand high-quality user experience (UX). SaaS companies used to sell individual pieces of software (remember AOL CDs ?). Increased demand for third-party vendor software has driven up SaaS companies’ value to unprecedented levels.

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9 Australian Websites That Will Inspire Your Design

Hubspot

Whether you're an international marketer learning how to design a unique web experience for visitors around the world, or an Australian designer hoping to get a leg up on the local competition, we've compiled a list of nine stunning Australian company websites you can learn from. Examples of Australian Websites. Australian Shopping Sites.

Territory 101
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Customer Experience Could Be The Reason Your Online Shoppers Aren’t Converting

Hubspot

A recent study by Oracle reveals maximizing customer satisfaction across the buyer journey increases total customer satisfaction by 20%, and drives revenue growth by up to 15%. Customer experience is not user experience (UX). Be socially active, entertain, communicate, engage, educate, and run campaigns around your brand.

Customers 101
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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

User experience research or UX research, shouldn’t be limited to A/B testing programs only. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ). Retargeting.

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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. image source.

Customers 115