A Sales Guy

DECEMBER 7, 2020

We’ve just launched the Gap Selling Certification program and I couldn’t be any more excited. Now anyone with the Gap Selling acumen and charisma can build their own Gap Selling Training Business. As readers of this blog and of Gap Selling, you know how powerful the Gap Selling methodology is.

Sell 126

Sell Entertainment Launch Consult 126

The Advantexe Advisor

AUGUST 4, 2023

So, as the weekend approaches, what a great time for some everyday reflections through the lens of Business Acumen to keep the mind entertained and refreshed for what will be coming in a few weeks… LinkedIn has an overall of 675 million users from all over the world. Of those, 310 million of them are monthly active users.

Cold Call 78

Cold Call Entertainment Strategize Networking 78

Understanding the Sales Force

NOVEMBER 14, 2023

The Analogy We watched GameStop: Rise of the Player s and despite it being a documentary, found it to be quite entertaining. Commonality with Sales While I thought it had a lot in common with selling, the twelve central figures: Were not professional investors although they did invest in GameStop. They did not give up.

Objectives and Key Results 77

Objectives and Key Results Entertainment Drivers/motivators Quota 77

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. In this way, TikTok’s feed is similar to the suggested content that other social media platforms serve up. Above all else, make entertaining videos.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Martech

JULY 10, 2023

Keeping up with these tools is impossible. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. They just launched their newest offering, EyeJack X, an interoperable XR platform that allows content creators to create, share and sell their XR content.

Entertainment 137

Entertainment Education Launch Presentation 137

Martech

AUGUST 24, 2021

This partnership boosts the social commerce landscape, a market projected to bring in up to $36 billion in revenue this year in the U.S. While the TikTok Shopping experience provides a new channel for Shopify merchants to sell, it also gives creators an opportunity to monetize their content on TikTok.

E-commerce 127

E-commerce Drivers/motivators Entertainment Pitch 127

ClickFunnels

JULY 1, 2021

Imagine I’m selling sales funnels (like we do at ClickFunnels ). PROBLEM] Have the spirit and drive of an entrepreneur but struggling to come up with a business idea? CTA] Sign up now for free! Morning Brew is another email newsletter that sends out pertinent and entertaining news every day for free. CTA] Sign up now.

Pitch 246

Pitch Real Estate Entertainment Consult 246

Hubspot

NOVEMBER 30, 2020

Take this video from Tasty, a Buzzfeed brand: Ultimately, Tasty's video isn't meant to sell any products (at least, not directly) — instead, it's simply meant to entertain new audiences and, ultimately, increase awareness of Tasty's brand. Brands use video for new sales. The scruff was getting rough. Grammarg - BLVKSHP.

Entertainment 101

Entertainment Education Trust Up-sell 101

Search Engine Land

NOVEMBER 28, 2022

The ads typically look like part of the website and can be informative or entertaining. The deal with Yahoo gives Taboola the exclusive license to sell native ads across Yahoo’s sites, and the companies will share revenue from those ad sales. However, shares of Taboola have fallen nearly 80% since last year. Why we care.

E-commerce 88

E-commerce Entertainment Sports Finance 88

The 5% Institute

NOVEMBER 10, 2021

This article is designed to help you if you’re in a service based business , and not purely a retail environment where you may sell products at a fixed price. Although price can be an excellent unique selling proposition – purely positioning your offer on price alone can be a sure way to win the race to the bottom.

Price 144

Price Retail Entertainment Clients 144

Hubspot

MARCH 15, 2021

Videos aren't entertaining or attention-grabbing. While 18% of respondents tune out of videos that "don't entertain" them, 17% click out of content that fails to "get and keep" their attention. But how can you entertain and intrigue your audience while still highlighting the selling points of your brand, product, or service?

Entertainment 101

Entertainment Education Promote B2C 101

Women Sales Pros

JANUARY 24, 2019

We didn’t even mention the fact that your sellers may sell different products and services. Before you curl up under the auditorium chair, I have some simple suggestions. Do you want to entertain, inspire or educate? Good luck and good selling! What about the difference between your farmers and hunters?

Entertainment 107

Entertainment Strategize Inside sales Consult 107

Salesforce

DECEMBER 1, 2021

SMBs are up against enterprise brands, and they face an age-old challenge: How do you build a successful small business ecommerce strategy with limited time, budget, and resources? . Create guided selling techniques like assessments or quizzes to encourage product discovery and help customers find what they’re looking for.

Entertainment 98

Entertainment Technique Conversion Growth 98

Hubspot

AUGUST 24, 2020

But if you’re considering setting up an online store, or changing your focus in response to the current climate, you might be wondering what you should sell. But before you get started, you need to decide what you’re going to sell. Entertainment. Entertainment is a large industry covering a number of different niches.

Niche 91

Niche Entertainment Retail Gaming 91

Sales Hacker

JANUARY 23, 2023

It’s more thrilling to come up with conspiracy theories for why cryptids exist than to admit that even with all our digital cameras and technologies, we still don’t have a Bigfoot selfie. That’s a fantastic statistic — but you can’t work those odds if you aren’t picking up the phone. It’s relevant today because people still resist it.

Process 78

Process Cold Call Intrinsic Entertainment 78

Hubspot

MAY 17, 2021

See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Focusing on selling products rather than helping your audience. While YouTube might have been a place for entertainment before, it's now also a place for people to learn new skills and conduct research. I'm aging myself, but I digress.

Cross-sell 100

Cross-sell Entertainment Promote Education 100

Highspot

MAY 9, 2023

It was an ordinary Tuesday afternoon in the 2000s when I first picked up an iPhone. While these use cases are entertaining, it’s only the beginning of how generative AI advancements will impact our work and our lives. The bad news is today’s sales professionals face arguably the hardest selling environment in a decade.

Cross-sell 98

Cross-sell Strategize Sales Entertainment 98

Search Engine Land

NOVEMBER 7, 2022

With both content and SEO working together, you’ll hit two bullseyes: SEO drives targeted, relevant traffic from Google – not random people who won’t care about what you do or sell, but rather prospects who could join your audience and convert at some point. To sum up, each one supports the other. What is SEO?

User Experience 108

User Experience CTR Click Through Rate Engineering 108

Search Engine Land

MAY 9, 2023

You’re bored, scrolling and looking to be entertained. A strong organic YouTube presence across Shorts and standard videos means there’s something for people to enjoy if they end up on your channel. How do we make sure our client and employer brands don’t show up on content or channels they don't want to be associated with?

Entertainment 95

Entertainment Campaign Promote Clients 95

The 5% Institute

AUGUST 11, 2021

From the Bible to the Quran; and from The Epic of Gilgamesh to modern movies and your Netflix TV show stream – stories have been used for thousands of years to share ideas, knowledge, and entertainment. Using stories are a powerful way of engaging and selling, because people have always used stories to communicate an idea.

Clients 145

Clients Entertainment Sales Conversion 145

Hubspot

JANUARY 29, 2024

Some insight you get winds up being dated, disjointed, or detrimental to your overall sales acumen. Conduct some research to get a sense of who your prospect is, their role at their company, what their business does, and what their organization is up to. That's how you sell. But there's a flip side. Do your homework.

Objectives and Key Results 59

Objectives and Key Results Territory Sales Entertainment 59

Martech

OCTOBER 7, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C. That’s what RollWorks is seeking to address here.

B2B 119

B2B E-commerce Customers B2C 119

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. But when more people adopt it, we might get back up to normal levels.” Another is marketing analytics firm ChannelMix. “We

Objectives and Key Results 115

Objectives and Key Results Campaign Entertainment Legal 115

ClickFunnels

JANUARY 30, 2022

In today’s world, having a website for your small business is about as important as generating leads, selling products, and making a profit — actually, it’s a fundamental pillar of those three pursuits. They were made to: Engage the visitor Build trust Sell stuff”. And what good is a website that doesn’t get results?

Real Estate 227

Real Estate A/B testing Represent Entertainment 227

KO Advantage Group

DECEMBER 13, 2021

Data shows that by 2025, Gen-Z workers will make up 27% of the workforce. We’re seeing fewer people pick up the phone (see more with the methods that are dying). The TV method made it entertaining and when combined with the approach that “seeing is believing” we could now buy into the message they were wanting us to embrace.

Prospecting 62

Prospecting Entertainment Cold Call Clients 62

Partners in Excellence

FEBRUARY 16, 2023

But then, I realized, while interesting, informative and, sometimes, entertaining (Matt, I get such great joy in laughing at you… ), I realized the audience weren’t the people that needed to hear this. As I reflect on both this blog, the webcasts/podcasts I conduct and participate in, I recognize the same issues.

Manufacturing 62

Manufacturing Entertainment Finance Up-sell 62

Hubspot

MARCH 8, 2023

requires an extensive understanding of finance to back it up. requires an extensive understanding of finance to back it up. While the position is in high demand, this type of salesperson has to have extensive technical knowledge to sell a product or service B2B to prospective customers.

Pharmaceutical 72

Pharmaceutical Manufacturing Transportation Finance 72

ClickFunnels

SEPTEMBER 27, 2021

So think about what issues come up again and again when dealing with clients: Are there any laws that could benefit potential clients that they might be unaware of? Pick the issue that comes up most often and provide a free solution to it in a format that makes the most sense. Create a simple 6-email follow-up sequence.

Referrals 237

Referrals Legal Lead generation Non-Profits 237

Martech

DECEMBER 29, 2022

The ad-free tier on Disney+ got bumped up to $11 when they introduced the ad-supported tier at the end of 2022. Every partner right now is selling their ‘unique measurement’ application and touting their connections and partnerships with industry leaders to get to a more consistent and reliable methodology.

Sports 121

Sports Cross-sell Price Entertainment 121

ConversionXL

NOVEMBER 25, 2020

You can break them up into three main types—education, entertainment, and self-promotional. The ones that are crushing it have figured out the formula of how to blend education with entertainment. Entertainment. Compared to educational videos, I believe pure entertainment videos are more challenging.

CTR 129

CTR Entertainment Click Through Rate Education 129

Search Engine Land

APRIL 30, 2024

To define your anti-audience, think about who’s least likely to say “yes” to your offer: Who doesn’t resonate with your unique selling points? It attracts learners who prefer a more entertainment-based method, while those in a rush or seeking a rigorous academic structure look elsewhere. Does this mean you should aim for a lower CTR?

CTR 111

CTR Real Estate Legal Clients 111

Heinz Marketing

DECEMBER 26, 2020

Seven Ways to Show Up Human in Your PR and Marketing Efforts. Video storytelling is a great method for educating, entertaining, and engaging your audience. Great selling has nothing to do with defending price. Thanks for the tips, Daniel Deneweth. Great advice, Bonnie Rothman and Judy Kalvin. Thanks, Clare Ansberry.

B2B 82

B2B Entertainment Meeting Education 82

Xant

JUNE 30, 2021

We are proud to bring this solution to market and accelerate the adoption of modern digital selling strategies to power growth and profitability for our clients”. XANT is a proven innovator when it comes to AI-driven sales platforms. For more information, visit www.xant.ai.

Strategic partnership 81

Strategic partnership Transportation Healthcare Entertainment 81

Adaptive Business Services

JUNE 22, 2022

I always wanted to be a Rock and Roll God so I decided to pick up the guitar. I’ve built up a basic tool set, gathered some articles on the subject, and I have a book on order. I study selling constantly, built my own websites, created an online course, and published two books, one with a publisher and one self. Life’s good!

Entertainment 62

Entertainment Business Services Up-sell Service 62

Hubspot

OCTOBER 21, 2020

It's tough to keep that effort up if you don't actually enjoy what you're writing about. You're probably not going to be able to monetize your site or sell ad space immediately, so you need to be in it — in large part — for the love of the sport. Entertainment. Stand-Up Comedy Instruction. Learning Employable Skills.

Niche 101

Niche Sports Entertainment Finance 101

Martech

JUNE 14, 2023

Will reading or watching the information do anything for your target audience other than take up time? Hopefully, you either educate or entertain the viewers or readers. (In The struggle here is you can convince yourself your content is useful when all you’re really doing is coming across as “Pitchy McPitcherson” with the hard sell.

UX 83

UX User Experience Construction Entertainment 83

Martech

AUGUST 3, 2021

Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. Videos from the ’70s, ’80s and ’90s tend to be watched, said Evangelista, by the audience that grew up with the music. We sell more and more CTV inventory.

Cross-sell 121

Cross-sell Entertainment Launch Promote 121