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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary.

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2024 Predictions: Social media’s evolution

Martech

Yet, X saw the grand exit of big tech and entertainment brands last year. As the vitriol ramps up in an election year, will users opt out? “We Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.”

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An Easy Guide On Using FB Ads To Blow Up Your Podcast

ClickFunnels

The post An Easy Guide On Using FB Ads To Blow Up Your Podcast appeared first on ClickFunnels. Entertain – Although the traditional radio may be a dying medium, consider that customers have been listening to their entertainment for decades on end. Why Podcasts Are So Facebook-Friendly.

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5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

So think about what issues come up again and again when dealing with clients: Are there any laws that could benefit potential clients that they might be unaware of? Pick the issue that comes up most often and provide a free solution to it in a format that makes the most sense. Let’s Talk About Your Lead Magnet First. …etc.

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Life Observations through the Lens of Business Acumen

The Advantexe Advisor

So, as the weekend approaches, what a great time for some everyday reflections through the lens of Business Acumen to keep the mind entertained and refreshed for what will be coming in a few weeks… LinkedIn has an overall of 675 million users from all over the world. Of those, 310 million of them are monthly active users.

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Top 5 XR and AI marketing trends in 2023

Martech

Keeping up with these tools is impossible. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. They just launched their newest offering, EyeJack X, an interoperable XR platform that allows content creators to create, share and sell their XR content.

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TikTok and Shopify introduce TikTok Shopping

Martech

Tiktok and Shopify have announced TikTok Shopping, making Shopify the first commerce platform to link with the rapidly growing social video network. This partnership boosts the social commerce landscape, a market projected to bring in up to $36 billion in revenue this year in the U.S.