17 Obscure Persuasion Techniques for Conversion Optimization
ConversionXL
JANUARY 5, 2016
How to Use It: If buying and using your product is a mental task, incentivizing behavior can work, but you must run tests to quickly find the point where incentives begin to backfire. If buying and using your product is a physical task, incentivizing behavior will work well and you can offer high incentives without fear of backfire.
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