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The truth about martech in 2025 and how to make it work for you

Martech

Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. Real revenue impact starts with customer acquisition costs. Start with one high-impact workflow like reducing churn in your most valuable segment. Prove it works.

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Stop Hiring the Wrong People! (Or How to Hire for Growth, Not Skills)

ConversionXL

Does a visually impressive portfolio translate to high-impact design ? Well, how long does it take to learn the differences between one language and another, as opposed to learning and building core systems and solving core problems? How many designers even understand the marginal gain of each design they’ve created?