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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. It was a game-changer in my career. What is your best piece of career advice for women in sales? Alexine Mudawar.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Just as football coaches have to make halftime adjustments ot their game plans, so do marketers, once the positioning has been exposed to the competition. Direct sales and the enterprise buyer Enterprise buyers making major systems purchases expect to pay hundreds of thousands or millions of dollars. Feedback and adjustment.