The Difference Between a VP of Sales and a CRO
Sales Hacker
MAY 6, 2021
We’re in the middle of a transformational time in the world of technology across all sectors. The mandate of a VP of Sales is to maximize the organization’s revenue bookings, renewals, and retention by maintaining control of the entire deal pipeline, from SQL to proposal to negotiation, to commit, to close. Staying in their lane.
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