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GTM Market share Cross-sell Drivers/motivators Trust User Experience Negotiate Objectives and Key Results Referrals Contract More Related Topics >
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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

OCTOBER 7, 2021

This stage is used to determine the viability of your product and confirm when it should go to market. Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. Then we ship it to customers way before it’s ready.

Product 142
Product Minimum Viable Product Price Launch 142
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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

SEPTEMBER 11, 2020

The company is past the MVP (minimum viable product) and is showing initial signs of success. This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. – Emma Lloyd, Marketing Operations Manager, Crunchbase.

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Sell Minimum Viable Product Objectives and Key Results Cross-sell 78
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