Outreach

OCTOBER 20, 2020

Leaders who oversee go-to-market teams understand that better than anyone. The events and in-person meetings your teams relied on for leads or relationship-building were canceled. The pilot team became the top-performing team in the region. There was no choice: The options were bend or break. Change is hard.

Launch 59

Launch Territory Inside sales Relationship building 59

Heinz Marketing

MARCH 1, 2021

I think some people still feel more comfortable responding to a business signal than bringing up something personal, even though the personal thing might actually be a faster accelerant towards the relationship building. How are the most successful salespeople as well as marketers balancing the business story with Darth Vader?

Pipeline 120

Pipeline Sales Up-sell Start-ups 120

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Selling today requires our traditional soft skills of empathetic listening, communication, relationship building, and decision-making.

Sales 130

Sales Start-ups Up-sell Cross-sell 130