Lead Fuze

JANUARY 1, 2022

A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option. The benefits of a larger customer base outweigh the negatives from lower profit margins. What does your company do?

Negotiate 52

Negotiate Profit margin Contract GTM 52

ConversionXL

JUNE 2, 2020

Often, they go for the obvious—stuff like “easy-to-use” email marketing. But if you go to market with this message, you’ll go nowhere. In their classic book, Blue Ocean Strategy , Chan Kim and Renée Mauborgne coined the terms “red ocean” and “blue ocean” to describe markets. Real differentiation is hard.

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

OCTOBER 7, 2022

Industry Average CAC Travel $7 Retail $10 Consumer goods $22 Manufacturing $83 Transportation $98 Marketing agency $141 Financial $175 Technology (Hardware) $182 Real estate $213 Banking/Insurance $303 Telecom $315 Technology (Software) $395. While conversions are the ultimate goal, focus on delivering value to build trust.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22