Remove Go To Market Remove Prospecting Remove Sales Remove SPIN cycle
article thumbnail

Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

How the marketing, sales and customer/account management teams work together is also critical to success. I’ve watched marketing teams create coordinated, account-focused multi-channel campaigns — and fail to include their sales teams at all. An equally coordinated approach across the seller’s go-to-market teams.

B2B 135