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What Is Enterprise OEM Software Licensing?

Lead Fuze

This will allow them access to leverage and customer base as well as providing major discounts off list price in exchange for giving up higher profit margins that could be obtained by going direct with customers. The benefits of a larger customer base outweigh the negatives from lower profit margins.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

This requirement often arises when selling into specific verticals, such as finance, pharmaceutical, or government. The OEM is gaining scale, more customers – and giving up higher profit margins that could be obtained by going direct to customers. For example, federal government markets often take many years to develop.

GTM 74