Sales Hacker

NOVEMBER 10, 2023

External to the product While intrinsic product value is crucial, adding external value enhances customer loyalty. Combined intrinsic and external value becomes a dynamic force for rapid customer loyalty. Wes Yee (Head of Growth at Flex ) provides examples: If they mention a recent trip to NYC – send them Levain cookies.

GTM 94

GTM Intrinsic Customers Contract 94

SaaStr

MARCH 30, 2022

Or, it might originate as an intrinsic reason, such as when Atlassian decided to move their business model to become a SaaS platform. According to Bharadwaj, there are several keys to achieving strong product-led growth. Use the GTM motion that’s the opposite of the traditional GTM motion. Key Takeaways.

Intrinsic 89

Intrinsic GTM Construction Growth 89

Outreach

MAY 4, 2021

Creating a culture of “one team” is a challenge for many go-to-market (GTM) teams. They each have different, but intrinsically intertwined roles. Organizational silos act as a barrier to a company’s financial growth. A big part of RevOps’ role is to deliver visibility across the GTM team and improve efficacy across processes.

GTM 52

GTM Intrinsic Sales Relationship building 52