Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?
ConversionXL
JANUARY 18, 2022
It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch.
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