GTM Market share Profit margin Strategize 
Lead Fuze
JANUARY 1, 2022
Product management, engineering, customer success, sales and marketing departments all play a role in determining whether or not this should be done. Deciding to move forward with OEM partnerships is a strategic decision because it can have an impact on the company as a whole. What joint GTM strategy options will you lead with?
Sales Hacker
JANUARY 13, 2021
Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process. And if yes, to what extent?
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