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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Take Bellroy , a leather accessories retailer. They use product marketing techniques to target and educate their customers.

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What Is Enterprise OEM Software Licensing?

Lead Fuze

If I sell through channels, will the revenue increase outweigh any lost margin from going direct to customers and cutting out distributors and retailers altogether? This would be an upsell across all of your partner’s customer base, either directly or indirectly depending on what type of GTM strategy you choose.