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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Take Bellroy , a leather accessories retailer. They use product marketing techniques to target and educate their customers. Image source.

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What Is Enterprise OEM Software Licensing?

Lead Fuze

It also provides an upfront payment instead of the variable commission structure where pay depends on success, which might leave money on the table over time. If I sell through channels, will the revenue increase outweigh any lost margin from going direct to customers and cutting out distributors and retailers altogether?