Search Engine Land
NOVEMBER 6, 2023
The US Federal Trade Commission has published previously redacted information detailing why it’s suing Amazon. The commission alleges that sellers are now required to pay for advertising to reach Amazon’s large online shopper base, resulting in less relevant search results and higher-priced products for shoppers.
Search Engine Land
DECEMBER 28, 2023
Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date.
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Search Engine Land
FEBRUARY 10, 2023
If any of those sound familiar, I’m delighted for the chance to shed some light on a channel that can help you gain market share and drive incremental (and profitable) growth at a time when those are all at a premium. In this situation, affiliate links can team up with brand listings to claim extra real estate and market share.
Search Engine Land
MARCH 10, 2023
Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.”
Search Engine Land
OCTOBER 4, 2022
Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.
Search Engine Land
FEBRUARY 12, 2023
Spotted: Links to competing shopping engines in UK Google Shopping results 2018: The new “inclusive” look was in response to the European Commission’s antitrust ruling against Google. Google: No comment on possibility of a Feb. billion “core” searches.
ConversionXL
JANUARY 18, 2022
Take Bellroy , a leather accessories retailer. They use product marketing techniques to target and educate their customers. If product marketing is figuring out what your product can do for your customer and the best way to relay that message, then brand marketing is how you execute it. Image source.
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