Search Engine Land

MARCH 10, 2023

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.”

Commission 95

Commission Objectives and Key Results SQL A/B testing 95

Search Engine Land

FEBRUARY 12, 2023

TechTarget cites technical SEO issues as reason for 25% decline in Google traffic 2020: In TechTarget’s recent earnings report, the company said unpaid traffic represented 94% of overall traffic in the quarter. Google: No comment on possibility of a Feb. billion “core” searches.

Objectives and Key Results 93

Objectives and Key Results Launch Engineering Commission 93

ConversionXL

JANUARY 18, 2022

Take Bellroy , a leather accessories retailer. They use product marketing techniques to target and educate their customers. Defining your brand’s building blocks with product marketing. Product marketing is responsible for securing the company’s positioning, messaging, and value proposition. Image source.

Product 110

Product GTM Construction Launch 110

Lead Fuze

JANUARY 1, 2022

It also provides an upfront payment instead of the variable commission structure where pay depends on success, which might leave money on the table over time. If I sell through channels, will the revenue increase outweigh any lost margin from going direct to customers and cutting out distributors and retailers altogether?

Negotiate 52

Negotiate Profit margin Contract GTM 52