How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM
Sales Hacker
JUNE 14, 2021
Because our client was not having the right customer discussions, Sephora would treat our client as technicians and pay for man hours vs. strategic value that has higher profit margins and revenue growth. And Sephora would try to penny-pinch and negotiate on the number of hours and resources that would be needed for different projects.
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