GTM Profit margin Strategize Teamwork 
Lead Fuze
JANUARY 1, 2022
Deciding to move forward with OEM partnerships is a strategic decision because it can have an impact on the company as a whole. This will allow them access to leverage and customer base as well as providing major discounts off list price in exchange for giving up higher profit margins that could be obtained by going direct with customers.
Sales Hacker
JANUARY 13, 2021
Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. The decision to move forward is considered strategic because OEM partnerships can have a wide-ranging impact across an organization. And if yes, to what extent?
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